The Ultimate Step-by-Step Guide to Shopee Affiliate Marketing

Affiliate marketing has become one of the most accessible and flexible ways to build a reliable side income or even transition into full-time digital entrepreneurship. It requires zero upfront capital, no product inventory, and you never have to deal with shipping or customer service logistics.

You can do it on the go with your mobile devices when you are traveling from place to places on the public transport or at home with your laptop when you have pockets of time after work. It offers flexible hours and busy folks can do that as and when they have time to earn a sideline income.

Shopee’s affiliate ecosystem offers a massive advantage: strong, built-in consumer intent. Users are already on the platform looking to buy; your job is simply to put the right recommendation in front of them at the perfect moment.

How to Get Started and Sign Up

Joining the Shopee Affiliate Program is a straightforward process, though it does require a manual review by Shopee’s team to ensure your social channels are active.

1.Access the Registration Portal:Takes ~2 minutes.

Open your Shopee App, navigate to the Me tab, and scroll down to find Shopee Affiliate Program. Alternatively, you can head directly to the official Shopee Affiliate portal on your desktop browser.

You can also sign up via my link below to get an extra $3 Shopee voucher:
https://s.shopee.sg/3ViEdRK7HU

2.Complete the Application Form:Requires active social links.

Fill out your personal information. When prompted, link your main social media platforms (such as your Facebook page, TikTok, Instagram, or YouTube channel). Shopee typically looks for accounts with active engagement or a modest initial following (ideally 500 to 1,000 followers) to fast-track approval.

3.Await Account Approval:1 to 5 business days.

Shopee’s team will manually review your profile to verify audience activity and compliance with their guidelines. Keep an eye on your email or app notifications for the official confirmation.

4.Set Up Your Payment Profile:Crucial for receiving payouts.

Once approved, log back into the Affiliate Portal and link your local bank account or payment details immediately. Completing this step upfront prevents any processing delays when your first commissions start rolling in.

Link to Shopee Affiliate Portal:
https://affiliate.shopee.sg/dashboard

How to Generate Your Affiliate Links

Once your dashboard is active, generating tracked affiliate links takes only seconds. You can do this either directly while browsing the app or through the desktop dashboard.

The Desktop Website Method

Step 1: In the Shopee Affiliate Portal, click “Product Offer”

Step 2: Scroll down and view the recommended products or products by category, you can also see the commission rate for the available products. There is a category under Commission XTRA, which means the product has much higher commission rate than the rest.

Step 3: Find the product you wish to advertise and click “Get Link”

Step 4: In the pop up window, click “Copy Link”

Step 5: With the affiliate link copied, you can paste it in a new browser tab to view the product listing and grab the pictures for your listing. Usually, posts with link + image are able to reach more audience than posts with links only.

The Mobile App Method

Step 1: Open Shopee app, under “Me”, click “Share & Get Cash”.

Step 2: You are now in the affiliate portal, you can search for products to advertise or view your performance.

Step 3: Scroll down and view the recommended products or products by category, you can also see the commission rate for the available products.

Step 4: Click on the product you wish to advertise, when you are in the product page, click “Share to Earn”.

Step 5: Click “Copy Link” to get your unique affiliate link, you may want to download the image to share together your affiliate link. Usually, posts with link + image are able to reach more audience than posts with links only.

The Custom Link Generator Method (Best for Tracking)

If you want to view deep analytics on which specific posts are performing best, use the Custom Link tool inside the Affiliate Portal.

  • Copy the standard product link from Shopee.
  • Paste it into the Custom Link section of your affiliate dashboard.
  • Add a Sub-ID (for example, typing fb_post_june or tiktok_bio).
  • Click Convert to generate a custom tracking URL.

Pro Tip on Tracking: Sub-IDs are the secret weapon of successful affiliates. By labeling links based on where they are posted, you can easily check your conversion reports to see exactly which channel or piece of content is generating your income.

Where to Share Your Affiliate Links?

The key to unlocking consistent earnings is putting your links where users are actively seeking inspiration or looking for a deal.

1. Niche Facebook Pages & Groups

Curating a dedicated space on Facebook—such as a “Best Tech Deals” or a “Daily Shopee Finds” page—allows you to cultivate a highly targeted audience. Instead of dropping random links, share genuine value: compile top-rated items, post limited-time voucher alerts, or build themed roundups (e.g., “Top 5 Dorm Room Essentials”).

I share my listing in the Facebook Marketplace, Buy Sell Groups or the Neighbourhood Group Buys Interest Groups. Here are the full list that I have compiled:

Shopee SG Group
https://www.facebook.com/groups/194719538981964/

Punggol SengKang Neighbourhood Selling and Buying
https://www.facebook.com/groups/1390644267840645

Sg Buy & Sell @ Woodlands & Ang mo kio
https://www.facebook.com/groups/322680988936006/buy_sell_discussion

Lobang in Choa Chu Kang & Bukit Panjang
https://www.facebook.com/groups/329183934385284/buy_sell_discussion

PUNGGOL GROUPBUY
https://www.facebook.com/groups/punggolgroupbuy

Sengkang & Punggol Neighbours
https://www.facebook.com/groups/938586752894375/

Group Punggol Sengkang Hougang Kovan
https://www.facebook.com/groups/696956841181702/

Hougang Neighbourhood Group Buy
https://www.facebook.com/groups/815439695972455/

JURONG GROUPBUY
https://www.facebook.com/groups/180671340770843/

Choa Chu Kang Neighbourhood Selling and Buying
https://www.facebook.com/groups/1426658507547315

Serangoon Neighbourhood Selling and Buying
https://www.facebook.com/groups/243077075849973

Bedok GroupBuy
https://www.facebook.com/groups/165257715563339

SG Online Market Place
https://www.facebook.com/groups/sgomp

Singapore Marketplace
https://www.facebook.com/groups/sgmarket/buy_sell_discussion

Bukit Batok Neighbourhood Buying and Selling
https://www.facebook.com/groups/640281836014613/

Jurong West Neighbourhood Selling and Buying
https://www.facebook.com/groups/1431364327086181/

Choa Chu Kang Neighbourhood Selling and Buying
https://www.facebook.com/groups/1426658507547315/

Tampines PasirRis Neighbourhood Buying and Selling
https://www.facebook.com/groups/544367562300441/?action_source=group_mall_recommendation_affordance

Bukit Panjang Neighbourhood Buying and Selling
https://www.facebook.com/groups/1425511527676949

Punggol Residents Buy/Sell/Bulk Purchase
https://www.facebook.com/groups/260362090813101/buy_sell_discussion

Hougang Neighbourhood Group Buy
https://www.facebook.com/groups/815439695972455

Online Buying And Selling Singapore
https://www.facebook.com/groups/attractingabundance

Buy and Sell Singapore
https://www.facebook.com/groups/119807612041254

SG Buy/Sell Lelong Goods
https://www.facebook.com/groups/596470497523920

Singapore Online Market
https://www.facebook.com/groups/200112023531256/buy_sell_discussion

Buy & Sell Classified SG (Singapore)
https://www.facebook.com/groups/227795947427093/buy_sell_discussion

Group Buy / Sell / Share / Give
https://www.facebook.com/groups/xtremendoushop/buy_sell_discussion

Shoppers paradise SG
https://www.facebook.com/groups/sgshoppersparadise/buy_sell_discussion

~♕ ONLINE SHOPPING ♕~
https://www.facebook.com/groups/397525960325819/buy_sell_discussion

SG Buying Spree
https://www.facebook.com/groups/144236666209330/buy_sell_discussion

I Have Something to Sell
https://www.facebook.com/groups/263225727148628/buy_sell_discussion

2. Social Media Link-in-Bios

Platforms like Instagram and TikTok only give you one clickable link in your bio. Use link-aggregators to build a clean, categorized shopping directory. When you post a short-form video reviewing a product, you can simply tell your viewers, “Link #14 is in my bio!”

3. Shopee Video & Shopee Live

Shopee actively pushes traffic to its internal content features. Creating short-form videos directly on the platform or hosting casual livestreams gives you direct access to buyers who already have their credit cards linked and are ready to check out.

Maximizing Your Earnings

The commission structure rewards smart content creation rather than spamming links. To build a highly profitable affiliate strategy, focus on these three core pillars:

  • Target Commission XTRA Products: Many brand sellers offer a massive bonus commission on top of Shopee’s base rate. Prioritize promoting products with “Commission XTRA” tags to maximize your earnings per click.
  • Lean into the Indirect Order Rule: You earn a commission even if a buyer clicks your link but ends up buying a completely different product from a different shop. Create broad, exploratory content—like gift guides or massive product roundups—to encourage users to click through and browse the platform.
  • Focus on Trust Over Hype: Modern shoppers easily spot overproduced, disingenuous advertisements. High-converting content is almost always authentic, relatable, and focused on real-world experiences. Show the item in use, highlight both the pros and cons, and let the commission follow naturally.

How To Create A Listing

In the age of AI, you can make use of ChatGPT, Gemini, Copilot or Claude to help you craft the listing to promote you affiliate links. The below is an example of how I use GeminiAI to help create an advert for MSW Durian advert.

Full Advert here:

🌟 The Ultimate Durian Indulgence: Premium Black Gold Musang King 🌟

Craving that rich, bittersweet, and incredibly creamy perfection? Look no further. Get Special Exclusive Premium Quality Fresh Pahang Black Gold Musang King MSW delivered straight from the farm to your doorstep!

🔥 Limited Time Mega Deal: Up to 35% OFF! 🔥

  • Price: From just $52.00 (U.P. $80.00 – $260.00)
  • Size: 400g of pure satisfaction per box
  • Quality: 100% Fresh from Farm Daily | Satisfaction Guaranteed Premium Quality 👑

Why You’ll Love It:

  • 🏎️ Same Day Delivery: Freshly packed and sped to your house via the seller’s own fleet so it arrives in peak condition.
  • 🚚 FREE Shipping: Enjoy zero delivery fees on your order!
  • 🏷️ Stack the Savings: Use Shopee Vouchers at checkout for an even sweeter price.
  • 🛡️ Risk-Free Feast: Covered by a 15-Day Free Return shopping guarantee.

📦 Choose Your Feast Pack:

  • Craving a taste? Grab 1 Box of BG.
  • Sharing with family? Enjoy the 3 + 2 Box of BG bundle or go all out with the 5 + 3 Box of BG ultimate value pack!

🕒 Don’t Wait – Only 59 Pieces Left in Stock! 🕒

👉 [Click Here to Order Your Premium Black Gold MSW Now!]

Select your preferred delivery slot at checkout (Next Day 3pm–7pm or 7pm–11pm) to secure your fresh harvest!

Concluding Thoughts

Shopee Affiliate Marketing leverages on the most popular ecommerce platform in Singapore, Shopee, to help you reach out to more potential customers (shoppers) who are most likely to click a Shopee affiliate link than the affiliate links from other platform.

It may not be life changing money unless you have thousands of followers who are always ready to buy what you advertise, but it is nice to have extra pocket money to offset your daily expenses. Sometimes, you may get a pleasant surprise from the commission that you earn.

If you have any queries, please feel free to leave a comment or reach out to me via out Contact page. I wish you all the best for trying out this side hustle to earn an extra sideline income for you and your family.

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